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What Should I Study, US CMA or Digital Marketing?

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11, Apr 2022
Hey there! Welcome back again. Are you confused and wondering which course to study, US CMA or Digital Marketing? Well, both these are two very different streams. US CMA is an elite program in the field of Accounting, and Digital Marketing comes under the marketing domain. After completing graduation, one must choose a stream depending upon their end goal, objectives, area of expertise, and interest. Both these courses are short-term and have immense job opportunities post-completion and immense scope for further growth, both personally and professionally. Let us have a look at both these courses in detail.

US CMA is a course offered by IMA (Institute of Management Accountants), which is suitable for those candidates wanting to build a successful career in the field of management accounting. For those who are relatively new here, the CMA course stands for Certified Management Accountant and is for professionals who can explain the “why” behind numbers. Not only “what” is important but knowing “why” also becomes the most important skill to grow further and for climbing the corporate ladder.

To pursue the US CMA course, one must be familiar with the CMA course syllabusand CMA course duration. Let us discuss them in detail:

US CMA course is very different from Indian CMA, which is also called Cost and Management Accounting, and CIMA UK. The US CMA course consists of just two papers and would take a minimum of six months to a maximum of one year to complete. And another two years to complete the professional experience that is required to acquire expertise in the field of Management Accounting or Financial Management. One good thing about pursuing this course is that students who have completed 10+2 are also eligible for this course. Students must start early so that it becomes easier to get placed immediately after completing graduation. The training for US CMA mostly takes place over the weekends keeping in mind the working professionals and the students. Students will have to follow a schedule to ace the US CMA examinations while pursuing graduation simultaneously.

The syllabus for the US CMA course is as follows:

  1. The CMA course Part one includes topics based on Financial Planning and Performance and Analytics:
    1. It further includes topics such as Cost Management, Internal Controls, Technology and Analytics, External Financial Reporting Decisions, Planning, Budgeting and Forecasting, Performance Management, etc.
    2. The CMA course part two includes topics based on Strategic Financial Management: It further includes topics such as Risk Management, Investment Decisions, Professional Ethics, Financial Statement Analysis, Corporate Finance, and Decision Analysis.

The various job roles, one can expect after completing the US CMA course are Financial Controller, Chief Financial Officer, Finance Manager, Financial Analyst, Financial Risk Manager, and Cost Accountant.

Digital Marketing, on the other hand, should be pursued by those who are very keen on learning more about how marketing is done, branding, enhancing customer experience, etc. Digital Marketing is more to do with understanding customers’ psychology and playing around with various emotions. Digital marketing has something to offer to all the aspirants, for example, candidates coming from a coding background, then pursuing web development, etc. Candidates who love to blog and share their experiences can become great content writers who have the art of storytelling mixed with researching skills. Digital marketing has now become a buzzword and is very popular among all millennials. This is due to internet penetration and the growing digital presence. Various topics are covered under the digital marketing syllabus, which are as follows:

It starts with learning how to increase traffic organically by using SEO, which stands for Search Engine Optimisation. Apart from this, various other topics are also covered, which are Mobile Marketing and Optimisation, SEM (Search Engine Marketing), SMM (Social Media Marketing), Email Marketing, Marketing Automation, Affiliate Marketing, Funnel Marketing, Growth Hacking, Content Marketing, Conversion Rate Optimization and lastly Web Analytics.

Digital marketing can also be done immediately after completing 10+2. Digital marketing is mainly done by those candidates who want to make a shift from other fields to marketing or digital marketing. It is a field that is further expected to grow.

The various job roles one can expect after completing digital marketing are Email Marketing Manager, CRM Manager, Analytics Manager, SEO Expert, SEM Expert, and one can explore the world of freelancing.

By pursuing digital marketing, one can get insights and knowledge about various other tools such as Google Search Console, Yoast SEO, Twitter ads, Mailchimp, Buzzsumo, Hootsuite, Google Adwords, Google Adwords Keyword Planner, Google Merchant center, SEO review tools, LinkedIn Marketing Solutions, YouTube advertising, Rank Watch, and many others.

Talking about both these courses, both are high-paying jobs. US CMA is also globally recognized, which has various perks and benefits after becoming a member. It provides a platform for networking opportunities as there are more than 1 Lakh US CMA certified professionals in more than 150 countries. Did you know that IMA is one of the largest and the most respected associations for management accounting professionals? If you are someone looking to build a career in the field of management accounting and want a short-term course, then US CMA is a must.

Hope now you are clear about your career goals. If you have any further doubts/queries, please feel to contact our career counsellors, or else please feel free to walk in at our centers. All the best and happy learning.

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