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Skills That Make You Proficient in Digital Marketing

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07, May 2022
Did you know that digital marketing is a dream job for many people today? Let us find out why? If you are looking for a new job as a Digital Marketer, want to make a career change, or maybe improve your skills, then this blog is a must for you.

The Digital Marketing industry is exploding, and the competition has become as fierce as ever, hence it is very important to be at the top of the game. Technology itself will never be the future of marketing, but a combination of talent and tech will. With so many people shopping online, without any doubt, digital marketing has now become the backbone for all the major marketing activities. Organizations all over are world are investing plenty of resources to create a lifetime impression and stay relevant in customers’ minds for building a profitable brand.

Whether it’s working as a freelancer or working at a top-level digital marketing position, plenty of job opportunities are available for marketers with various perks and great salaries to match, be it freshers or working professionals. Let us deep dive and understand what are these skills that will help you become proficient in digital marketing.

  1. UI/UX skills and an understanding of customer psychology:
    1. Are you aware that marketing is no longer just about pushing the customer to make a purchase but is rather providing them with a great experience that continues even after making the purchase.
    2. Such activities include onboarding, communication, and even upselling for that matter.
    3. This exercise will help marketers understand the customers, their needs, and even their pain points.
    4. The feedback obtained from the current and existing customers can be used by the marketers, which later can be used for creating engaging strategies and for marketing materials, to improve the digital experience offered to the new customers.
  2. Editing and writing skills:
    1. This is one of the most important skillsets that Digital Marketers must have. These skillsets are not relevant for just content writers, but it is a must-have for all.
    2. All the aspirants must know how to convert a decent piece of content to a great one along with knowing how to write and source content.
    3. One must also know various SEO techniques, which we will discuss in the next point, to know exactly what it takes to make a good blog.
  3. SEO (Search Engine Optimization) skills :
    1. Did you know that organic search results are 8.5x more likely to be clicked in comparison with paid results? Hence, it becomes mandatory to understand various SEO techniques.
    2. White Hat SEO techniques include various buckets such as content marketing, guest post/blogging, link building with the help of social marketing, and most importantly generating high-quality content.
    3. Along with this, one must also practice technical SEO which includes making use of title tags along with H1, H2 tags and incorporating keywords.
  4. WordPress skills:
    1. 25% of all the sites across the web are built on WordPress. Hence it becomes necessary to have a thorough knowledge of WordPress because there are chances that the brands you would work for might use WordPress.
    2. An understanding of all its features and plugins would be an add-on. This can be learned by taking up the Digital Marketing course.
    3. Adding this skill would also help in setting up your website and help in the promotion of your blogs.
  5. Proficiency in Excel:
    1. Digital Marketing is not just about creating good quality content. Digital Marketing course in India is one such course that has to offer something or the other to all the aspirants.
    2. Candidates who are good with numbers must opt for Analytics. With an increase in data and the growing importance of data analytics, it becomes more important than ever to be proficient in Excel.
    3. Thus, it helps in quickly manipulating the data and also presents data neatly by creating tables and graphs. Having proficiency in excel is a must for all the freshers, not just for digital marketing, but for other career options as well.
  6. PowerPoint Skills:
    1. Unfortunately, a replacement for PowerPoint has not yet been found.
    2. In a field like Digital Marketing, it becomes very necessary to create PowerPoint presentations to present data that is not just text on a slide.
    3. It must be able to communicate strategy very clearly so that the results can be sent across to several important players.
  7. Creative and Analytical Abilities:
    1. As we discussed earlier as well, Digital marketing is one such field that has something or the other to offer to everyone.
    2. It is a perfect blend of creative and analytical fields. To be truly successful, one must be able to bring both art and science to the table and learn how to balance both these skills in a perfect combination.

Apart from these skills, there are other important skills as well, which are included under the Digital Marketing course syllabus, such as marketing automation skills, CRO (Conversion Rate Optimization), Email Marketing skills, Social Media Marketing skills, Social Paid Advertising skills, etc. These skills help in being updated with the current market trends. Digital Marketing course with placement assistance is provided by many institutions, thus training freshers, and working professionals in becoming experts in the field of Digital Marketing. If you are interested and want to know more, please feel free to contact our counsellors, who would be more than happy to assist you at every step. All the best and happy learning!

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